Information Champion

Unless you’re already a celebrity, you’ll have to work through building your professional speaking career from the ground up. This does mean work, but if the topics you plan to be speaking on are your passion, this will not be a chore to do! Also, depending upon how fast you are able to build connections and establish your reputation as a speaker will determine how fast you pass through this phase of career building.

The first phase of building your career is filled with getting the word out that you are available for hire as a professional speaker. You’ll also gain experience as you speak for free. Yes, that’s right – free. Your goal is build a database of clients and testimonials concerning your work before you hit the big time. One resource stated that you should plan on speaking for free for at least 200 hundred times to build a successful reputation and foundation of experience. The reason for all of this is that many speaker bureaus and meeting planners want speakers with experience and an established reputation in the field they’re in. As of now, you are working on creating your future success!

Here are some things you can do as you begin your professional speaking career.

1) List the topics you can speak on. Join a social network like LinkedIn (known as the social network for professionals) or forum and list those topics there.

2) Write some articles on these topics and post them on the free article websites. You can also post articles on your own website and add them to social bookmark sites. Whoever reads your article will see your bio at the bottom of each article and you’ll promote yourself as a speaker for these topics!

3) Get as many free speaking engagements as possible. Check with your local library or the Chamber of Commerce. Get feedback from your free speaking engagements and start compiling a list of these.

4) Take a professional picture of yourself. People want to feel connected to you and personalizing your website by adding your picture to it is just one of the ways. Additionally, you’ll need a professional photo for your portfolio

5) If you’re an expert in a trade, write articles for your industry’s trade publications. Sometimes these publications will ask for a short (1-2 sentence bio) where you can list “professional speaker” as part of your career listing. One benefit is that you can also get paid writing.

6) Get online and create a blog or website about the topics that you cover. Utilize social networking to build relationships with potential clients as well as peers in your industry. Promote yourself as a professional speaker and a thought leader in your industry.

7) Add a tagline to your email signature. Whoever gets your emails will see that you are a professional speaker for hire.

Research the industry for pay rates and start developing a fee schedule for your speaking engagements. We mentioned earlier that you should expect to speak for free, however, speaking for free could easily turn into a paying job for you. What would you charge?

9) Create a demo video of a speaking event you’ve done. You can use clips from several of your speaking jobs (including the free ones).

During this first phase, you’re basically building your professional speaking portfolio. You’ll need this portfolio to go after higher paying jobs with speaker bureaus and meeting planners. You’re already working towards your future success!

David Steel a professional motivational speaker teaches sales managers how to hire, train and maintain a highly aggressive sales force, hunter.

“I don’t let my mouth say nothin’ my head can’t stand.” Louis Armstrong

Since the 1970’s, learning how to communicate better has had a lot to do with understanding body language.

Julius Fast wrote a book entitled, Body Language in 1970. He talked about a new science called Kinesics. It opened the way to more studies and books on the subjects. Today, the term Body Language is very common and understood as an important element of communication.

In fact, experts in the field of communication suggest that there is a rule that says that 7% of the meaning of what a person is saying comes from their words.

Interestingly, 38% is based on the tone of their voice. 55% of the meaning comes from the body language of the person that is speaking. This rule comes from research that was published in the late 1960’s.

Some now think that the percentages from this research might be slightly different. Nevertheless, the bottom line is still the same. If you don’t know the basics of body language, you are missing a valuable tool for learning how to communicate better. We speak body language on a subliminal level, without actually realizing that we are communicating through body talk.

1. Face

The most expressive part of your body is your face. When you enter a room if you feel nervous, your expression might make you look aloof or unfriendly.

Smiling at the room is a sure-fire way to remove anyone’s doubts about your approachability. Smiling makes us look warm, open and confident.

2. Eyes

They say the eyes are the windows to the soul. They certainly give people clues about what we are feeling.

A direct gaze towards someone can show interest- direct staring on the other hand can mean an intense dislike. Very little eye contact can show that you are shy.

3. Hands

Have you ever watched someone’s hand gestures when they are talking? Open hand gestures tend to make a person appear open and honest. Bringing hands together to a point can accent the point you are making.

Wringing your hands or excessively moving your fingers and hands will give away nervousness. It can even make someone look dishonest- are they trying to hide something?

4. Posture

If you lean towards someone you are showing an interest in that person. If we are feeling low in confidence, we tend to slouch our shoulders and look down.

Men and women use different body language. For instance, women will stand close to each other, hold eye contact with the person they are talking to and use gestures.

Men make little effort to maintain eye contact and don’t rely on the use of gestures to communicate. Men and women can learn how to communicate better by observing the differences in their use of body language.

Leading Keynote Celebrity Speaker David Steel delivers the resources and insight your audience needs to succeed in today’s globally competitive environment.

“Watchability.” Both my spell checker and an online dictionary tell me that “watchability” is not a real word. However, I will continue to use it because, in my opinion, the ability to be watchable may be the single most important trait a speaker can have.

This summer, I attended the annual convention of the National Speakers Association. I thought that the kickoff speaker was amazing. However, if you break down his style in purely technical terms, he was awful. He kept moving around the stage, he stepped out of the light and into the audience, he checked his watch while speaking, etc. Despite all that, he had watchability. Something about his delivery and style kept me grossly engaged. Others must have thought so as well – you don’t get to open a national speakers convention if people think you’re no good.

So what is watchability? It is, to be a bit redundant, the characteristic of being watchable. People enjoy watching and listening to you speak. The amazing thing is that if you are watchable, then even if you mess up or if your content or delivery isn’t up to snuff, the audience will enjoy it.

The ultimate goal, of course, is to have great content and delivery while being amazingly watchable. The challenge is that while content and delivery are easily viewable traits, watchability is abstract. It’s easy to watch a speaker and critique how they move, or how they use their facials. You can listen and critique stutters, inflection, pace, and vocal variety. The value of their content is easy to immediately judge.

Watchability, however, is like charisma. You can’t define a set criteria, but you know it when you see it.

I have however, observed a few things that all eminently watchable speakers do:

They are themselves. These speakers speak from the heart, and speak in a style that is true to themselves. They don’t use other people’s words, and they don’t use unnatural body movements that a coach taught them. They give you the impression that if the two of you were hanging out for dinner, they would say the same thing in the same way.

They are comfortable. Watchable speakers look right at home on stage. This comes from two things: 1) they are experienced and know the material inside and out, and 2) they are not afraid of failure. While they want to communicate their message and please they audience, they are not wrapped up in all that. They are content to just get on stage and do their best. If the audience likes it great; if not, it’s not the end of the world.

They are having fun. You have probably seen a speaker (even a “professional”) who looks like they don’t want to be on stage. Watchable speakers have fun. Even if their topic is serious, they clearly act as if they want to be on that stage. They view it as an honor and a privilege. Whether it stems from fear, arrogance, burn-out, or some mysterious other factor, when a speaker would rather be somewhere else, an audience can feel it.

Practice implementing these three ideas: be yourself, get comfortable, and have fun. You can instantly and drastically increase the value of your speech without changing a single word if you do this. You will, in word, become “watchable.”

Hire for a Business Motivational Speaker who is focus on what your organization can do right now to increase ahead of your competitors, even in a down economy.